Yik Yak Insights
College marketing and Gen Z advertising insights.
Practical strategies for reaching college students with campus advertising, creative, student insights, ambassadors, activations, and measurement.
Campus attention Why meaningful campus attention builds stronger brands.
A student seeing an ad is not the same as a student caring about it. The difference is whether the message belongs in the moment.
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AI and creative Human-first, AI-enabled: a better way to scale campus marketing.
AI can make campaign work faster. Human judgment is still what makes the work feel true to a campus.
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Brand growth The campus brand reset: turn attention into something that lasts.
Exposure can create a moment. A connected campaign can create memory, preference, and a reason to come back.
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Creators and ambassadors Campus credibility at scale: turning student creator trust into results.
Student creators are valuable because they understand the small details of campus life - not because they can recite a brand script.
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Student behavior Online and on campus: market to the whole student experience.
Students do not separate digital life from campus life. They use each to decide what is worth doing in the other.
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Small business Where should a small business advertise to college students?
The right channel depends on whether the job is to capture existing demand, create discovery, or become known on a specific campus.
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Creative testing Test campus creative without testing everything at once.
The purpose of a creative test is not to crown a winner. It is to make the next campaign decision easier.
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Student insights From student response to marketing action.
Collecting opinions is easy. The valuable work is deciding which response should change the plan.
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Campaign planning Build a campus campaign that moves from attention to action.
The funnel is not a list of placements. It is a connected sequence in which every step prepares the next one.
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Back to campus The four-week back-to-campus marketing plan.
Back-to-campus is not one launch day. It is a sequence of changing student needs, from arrival to routine.
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College marketing guide How to market to college students without missing campus context.
College marketing works best when planning starts with student needs, school-specific timing, and campus behavior - not broad age targeting alone.
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Gen Z college marketing Gen Z marketing strategies built for real college communities.
Gen Z is not one audience. The best marketing strategies connect a clear brand value to the communities, moments, and decisions shaping students now.
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Campus activation marketing A better campus activation starts before the pop-up opens.
Use digital campus reach to build awareness, drive attendance, and collect signals that improve the next school.
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College ambassador marketing Recruit ambassadors where students already talk about campus life.
A strong ambassador program needs reach, applications, campus segmentation, and student feedback in one workflow.
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Back-to-school planning Back-to-school campaigns need campus timing, not just media timing.
Move-in, first classes, club fairs, rivalry games, and midterms each create different student attention windows.
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